What we build for you is different, because every person we work with is different.
It’s not a one-size-fits-all process. It starts with a call, where we’ll answer your questions and figure out together whether we’re a good fit. From there, we build a plan around your goals, your family, and what you’re trying to accomplish. Neither of us makes any commitments until we’ve talked through services, fees, and what to expect, so you’ll always know what moving forward means.
From your first call to an ongoing plan.
1
The intro call
We'll walk you through how we work, answer your questions, and figure out together whether we're a good fit.
2
Matched with an advisor
If we're a good fit, we'll match you with one of our advisors based on your location or the specific expertise your situation calls for.
3
Getting to know you
Your advisor meets with you to understand who you are: your family, your goals, what keeps you up at night, and what you're most excited about for the future.
4
A full analysis
We lay out your strengths, weaknesses, opportunities, and threats, so you can see where you stand financially.
5
A recommendation meeting
We bring it together with a clear path forward, built around your goals.
6
Ongoing from there
We keep reviewing everything, adjusting as life changes, and making sure the plan keeps working for you, year after year.
The five areas every plan works through
Every plan we build works through five areas: your retirement income, your investments, tax strategies, estate planning, and protection. It’s not generic. It’s built around you, your family, and what you’re trying to accomplish.
Hear from people who've been through the process.
The Google reviews above may be from current or former clients, or individuals who are not clients of Bernicke Wealth Management (“BWM”). Reviewers have not been compensated or received any material incentives for providing a review. No material conflicts of interest have been identified within these reviews. BWM’s Eau Claire office has maintained an “Excellent” 5-star rating on Google since October 16, 2021.
Reviews Disclosure
Questions people ask us about becoming a client.
We work best with people over 50 who are within five years of retirement or already retired, with $500,000 or more in investable assets, along with business owners. Many of our clients come to us after working with a previous advisor or managing things on their own. If any of that sounds like you, the best way to find out if we're the right fit is a quick call.
That's common, and it's one of the best reasons to get a second opinion. A financial advisor typically focuses on managing your investments. A CPA typically focuses on your current year's taxes. What often gets missed is the gap in between: future income planning, tax strategy, and health insurance costs before Medicare, among others. That's exactly what we look for: opportunities you may be missing in your current plan.
We offer investment management, retirement planning, tax minimization, and estate planning, coordinated into one plan rather than handled separately. Clients with $1 million or more in investable assets also have access to our Private Client Group, which adds additional planning benefits across all four areas.
We'll walk you through how we work, answer your questions, and figure out together whether we're a good fit. There's no commitment either way. You'll come away with useful information regardless of what you decide.
After your first call, expect around three more meetings, though it can vary with your situation. First, we get to know your full picture. Then we review your analysis, looking at your financial strengths, weaknesses, and opportunities and stress-testing your assets against your goals. Finally, we bring it together in a recommendation meeting with your path forward.
Ty Bernicke, CFP®, named a 2026 Forbes Best-In-State Wealth Advisor (awarded April 7, 2026; data as of June 30, 2025). BWM did not pay for this award but paid a fee to license the logo. Award Disclosure
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