What you might be wondering about us.
After a complete analysis of your financial situation, we give you specific recommendations along with a side-by-side comparison of your current cost versus the cost of moving forward with us. Our fee is a percentage of the assets we manage, with no separate fee for additional planning services. It ranges from .10% to 1.75%, averaging around 1%, depending on the amount invested and scope of services.
Yes, $500,000 in investable assets. That minimum exists so the depth of planning you receive, research, coordination, and a full team behind your accounts, is worth the fee you're paying. There's no upper limit on how much you can invest with us.
We offer investment management, retirement planning, tax minimization, and estate planning, coordinated into one plan rather than handled separately. Clients with $1 million or more in investable assets also have access to our Private Client Group, which adds additional planning benefits across all four areas.
We have four locations across Wisconsin and Minnesota: De Pere and Eau Claire, Wisconsin, and Minnetonka and Woodbury, Minnesota. Together, these offices serve the Green Bay Metro Area, the Chippewa Valley Area, and the Twin Cities. We also meet with clients virtually and are registered to serve clients in 34 states.
Ty Bernicke, CFP®, is our President and CEO. His research on retirement planning, investment management, and tax minimization has been published or cited in outlets including Forbes*, MarketWatch, The New York Times, and Futures Magazine, since 2005.
Yes, as registered investment advisors we are subject to a fiduciary duty when providing investment advice to our clients. This duty requires us to act in our clients’ best interests and to appropriately address conflicts of interest.
Our team includes Certified Financial Planner™ (CFP®), Chartered Financial Analyst (CFA), Accredited Investment Fiduciary® (AIF®), Tax Planning Certified Professional® (TPCP®), and Master of Business Administration (MBA) professionals. That depth of education means we're equipped to understand your specific situation, even when it's complicated, and build a plan around it instead of applying a one-size-fits-all approach.
We were founded in 1985, originally as Bernicke Financial Planning. We've been an independent, family-led firm for over 40 years.
Yes. Ty Bernicke has been recognized by Forbes as a Wisconsin Best-In-State Wealth Advisor for nine consecutive years. Bernicke Wealth Management was also named a Forbes Top RIA Firm in 2023.
Yes. We're registered to serve clients in 34 states. Some clients work with us entirely virtually and have never been to one of our offices. Others split their time between meeting in person and virtually, including a number of clients who spend winters in a warmer state.
It starts with a call, we'll walk you through how we work and figure out together whether we're a good fit. From there, we match you with an advisor based on your location or what your situation calls for. Your advisor gets to know your full picture, your family, your goals, and what's keeping you up at night, then lays out a full analysis of where you stand before bringing it together in a recommendation meeting with a clear path forward. From there, we're with you year after year, reviewing and adjusting as life changes.
We work best with people over 50 who are within five years of retirement or already retired, with $500,000 or more in investable assets, along with business owners. Many of our clients come to us after working with a previous advisor or managing things on their own. If any of that sounds like you, the best way to find out if we're the right fit is a quick call.
Holistic wealth management means bringing together three things: advanced planning, relationship management, and investment consulting. Advanced planning covers minimizing unnecessary taxes, organizing your estate, and making sure you have enough income to retire. Relationship management means keeping your other advisors, CPAs, attorneys, insurance professionals, on the same page with us. Investment consulting ties it all together. We do this through a collaborative effort across our whole team, not one advisor working alone.
Ty Bernicke, CFP®, named a 2026 Forbes Best-In-State Wealth Advisor (awarded April 7, 2026; data as of June 30, 2025). BWM did not pay for this award but paid a fee to license the logo. Award Disclosure
Schedule a Quick
15-Minute Call
"*" indicates required fields
