At Bernicke Wealth Management, we believe that the success of one’s investment strategy is predicated on three variables: Research, Coordination, and Team.
Many investors rely on their financial advisors to conduct research, implement their strategy and monitor their investments. Unfortunately, financial advisors have to wear many hats, including handling client meetings, trading client accounts, and handling client phone calls. These various tasks can leave little time to do research. That is why Bernicke Wealth Management has an investment committee that includes our Chief Investment Officer, whose full-time job is to manage money. Additionally, our Chief Investment Officer has been uniquely educated for managing investments and has obtained his CFP, CFA, and Master’s degree from Creighton University in Investment Management and Portfolio Analysis. We believe that strategies can be more effectively managed with a full-time person who has been educated explicitly for investment management versus a financial advisor attempting to perform research on a part-time basis. Our firm’s President Ty Bernicke is also on our investment committee. Mr. Bernicke’s research on investment strategies has been published in numerous national publications, including Forbes, The Wall Street Journal’s MarketWatch, and The Journal Of Financial Planning.
In addition to placing a great deal of emphasis on research, Bernicke Wealth Management also gathers a comprehensive overview of each client’s financial situation that is updated at least annually. This broad overview includes a full net worth review for each client and capturing data on income, charitable goals, contributions, distributions, health insurance needs, and a variety of other information. Only after understanding the entirety of one’s financial situation can you manage investments effectively. The ongoing communication that provides up-to-date comprehensive knowledge enables us to coordinate your investment strategy with the other moving parts related to your financial situation.
In addition to an effective strategy and coordination, we believe it requires a team working collectively on behalf of each investor. Expecting one person to be an expert on retirement planning, investment strategy, tax minimization, and estate planning is not a reasonable expectation. For this reason, Bernicke Wealth Management strategically employs people who specialize in the different areas mentioned. The amount of knowledge available collectively from a group of people who specialize multiplies the benefit of each client’s experience.
If you are interested in seeing whether your current investment strategy is as effective as possible, you can get a quick second opinion by talking with one of our advisors. Click here to get started.